Author: Ma Zhigang
English Translation: Chen Liting
Part 1: Put forward the Theory of Art Creativity Industry
1. Drift of the World Industries
To put forward a new thought and theory is always with the change of values, each big change always scours off the concept of traditional social values, such a scour does not mean that all the concepts of traditional social values will be updated completely during one overnight, but the old and new alternate and gradually spread, in the process of diffusion, the old values have to give the way to new values in the struggles, finally, the new values are adopted, recognized, and respected commonly by human society. This phenomenon looks a bit like the rising sun at dawn, rises little by little, and bit by bit to illuminate the earth. When the sun rises in the ground plane, the night is also in holding on, until the sun fully rises, and the night is also covered by the light of the sun. Copernicus, Darwin, Freud, from "heliocentric theory" to "the origin of the people" to "theory of the unconscious instinct", all these washed the human’s traditional social values, during this long process, no matter how stubborn the traditional values were, eventually the new theories like the sun off, and the light shining on the earth, the night disappear completely. This is the core of the creativity epistemology.
In 1994, when the author was doing the research of the drifting of world industries, he was surprised to find that from the end of World War II, the US-led western developed countries began to transfer the industrial civilization achievements to the developing countries. Industrial civilization is a form of civilization in the development of human society, and it is related to agricultural civilization and manual workshop civilization. In 1640, the British bourgeois revolution pushed a new productivity revolution, to around 1850, British had finished the transition from manual workshop to the big machine industry, so as to shorten the production cycle, leading to the establishment of a new type of production relations, and accelerated the pace of social progress. So-called achievements of industrial civilization, actually refers to the high chimney, big machines, factories, that was one of the power targets of "Four Modernizations" put forward by China in the beginning of reform and opening up, that was to build the industrial modernization. This was to introduce the out of industrial civilization achievements transferred from the western developed countries after World War II.
In 1970, a Harvard University professor, called Daniel Bell wrote a book called 《The Coming of Post-industrial Society》, we can see from the name of the book, at that time, the mainstream economists in the United States did not know what the new industrial form was, after the results of industrial civilization had been transferred, Let's call the "post industrial society".. Now we know that the new pattern of industry after the industrial civilization was the information age, or the information civilization that Daniel Bell described in his book《The Coming of Post-industrial Society》. In 1946 the first computer was born in the United States, in 1970 the United States applied the Internet to the U.S. military, began a landmark of the industrial revolution, marked the human had been into a new era of industrial revolution, that is the era of information civilization. Computer does create miracle for the progress and development of human society, promoted the progress of human society. However, after the birth of information civilization was only less than 30 years of time, i.e. in the beginning of the 80 s to 90 s of last century, the US-led western developed countries began to transfer the information civilization achievements to developing countries. Because only a large amount of industries transferred, the high profits can be obtained. From this view, the second Bill Gates will not appear in the era of information civilization, but will appear in higher industrial civilization form of the update.
What is called industrial structure? Industrial structure refers to the structure of the basic elements of industry, and mainly composed of two parts, i.e. the output value structure and labor structure. Because the output structure contains the definition of capital and technology, so we usually put the output structure as the pronoun of industry structure. That is to say, after World War II the US-led western developed countries did not transfer a lot of labor to the new industries, but transferred a lot of capital and technologies to a new industries, with the development ways of industrial upgrading and industrial drifting to improve the national capacity to participate in global competition.
In author’s study, through the analysis of the different data, he predicted that after the US-led western developed countries again transfer the information civilization achievement to developing countries, around 2020, the biological civilization will be in priority to the development, and around 2050, the renewable energy will be in priority, and then transfer these new industrial civilization forms to the developing countries. This is the core thoughts to improve the national competitiveness through industrial drift. From the perspective of the theory of world industrial drift, it is naturally to draw a conclusion: 4/5 people in the world are always busy to feed 1/5 of the population. The Chinese enterprises with great ambitions hope to become bigger and stronger, but have you ever thought what the feeling is when our enterprise with the slender hands holds the huge hand of the western developed countries? China should have what kind of industry pattern to ascend the strength of the country, and go to the forefront of the industry in the world? So the author is working on China's most competitive industry in the future through the understanding of the world industrial drift.
2. The Current Situation of China
What is the status quo of China? Use the most concise and simple language to describe: China is a country with a large population and scarce resources. China is a country of feeding 22% population by using two 7%, i.e. China’s freshwater resources accounted for 7% of the global freshwater resource, that has now proven, and China’s arable land area accounted for 7% of global arable land, but China has to feed 22% of the world's population. Lack of fresh water and arable land means lack of food supply, China has to import rice from Thailand, wheat from the United States, from the perspective of the international trade balance, importing food is equal to export fresh water and arable land, that makes the already very scarce fresh water and arable land becomes scarcer. In addition, China's oil and natural gas are very lack of too. China has now proved oil reserves account for only 1% of the world, natural gas reserves accounted for less than 2% of the world. China’s resources are scarce, but 22% of the world's population has to be fed, this is the China’s current situation of the scarce resources. At the same time, the level of science and technology in China as a whole is behind the western developed countries, according to statistics, since 1700, none of the world's major inventions and discoveries are done by Chinese, namely after the Eastern Han Dynasty, Zhang Heng's Seismograph, there is no Chinese involved in major inventions in the world, this is China's basic national conditions.
How's the model of China’s economic development? China has a development model of alternative export, the so-called alternative export development pattern refers to as in the past agricultural products, raw materials, through pre-treating, finishing, becoming semi-finished products and finished products, and completing one time, two or more-time alternative exporting, in return for foreign exchange. A very simple example, if Beijing people want to earn money, they will not say to earn money from Beijing people, and they must try very hard to earn money from other places, a province that wants to develop must make the money from other provinces, China wants to develop, and must find ways to make foreign money, this is the economic development regular. Alternative export in return for foreign exchange, such an economic development model in the industry layout is labor-intensive industries. Labor-intensive industries make China become the world center of manufacturing industry, at the same time also suggests that the world almost all of the processing and manufacturing in China fall to the ground, processing and manufacturing industries becoming the foundation industry of the national economic development in China.. But along with the rising cost of raw materials, and labor wages growing more and more, scarce natural resources less and less, together with the condition restrict of international market conformity, that make China’s manufacturing industry be facing with serious challenges.
From such a big environment background analysis, through the industrial revolution, and the industrial drift, the international region completed its industrial upgrading to obtain high profits, China's current situation is scarce resources, overpopulation, China's main economic development model is based on labor-intensive processing and manufacturing industries, the main economic growth momentum is also faced with challenges and crises. Under such circumstances, China will have to look for new development path, i.e. the Chinese government put forward the economic development strategy of changing the pattern of economic growth, to promote economic growth, and to ensure the country rich and strong (powerful). So what kind of industry will become the future competitive industries in China? China's national conditions decides that China must be adhering to the principle of particularity in its development period, and during China's current and future quite a long historical period, China should not develop capital-intensive industries and technology intensive industries, and still must be adhering to the development of labor-intensive industries, only in this way China can solve the surplus labor population problem, i.e. through the development of manufacturing industry and service industry and then transferring their products and services out of China, if stubbornly forced the development of capital-intensive industries and technology intensive industries, that will lead to a large number of unemployed people, will eventually form the hidden trouble. So how to measure the models of development and economic growth with Chinese characteristics, that is to see if it can promote the sustainable development of Chinese economy, can solve the relative levels of employment
3. The Carding for Traditional Chinese Medicine Industry and Cultural Industry
From the perspective of creativity epistemology to analysis and discussion on China's future economic growth mode, you need to comb for many industries. The carding process is often to think deeply of the constituent elements of the industry and fundamentals of the industry. In 1994 the author began to study for China's industries, at that time basically thought there were two big industries that could be with the world advanced level, and could form a new type of economic growth pattern, including promoting economic development and solving the labor employment. The two industries are the traditional Chinese medicine industry, and the other is the cultural industry.
The author studied the traditional Chinese medicine industry. Traditional Chinese medicine industry is a product from China's ancient civilization inheritance, and it has been spread from ancient times and even fairy tales to now, and has formed a kind of civilization form. The whole set from its 4 diagnosis of "watching" and "smelling" and "asking" and "pulse-taking" to the treatment of Chinese herbal medicine has formed a complete set of theoretical system and rich practical experience. To recover the body, promote health has been playing a large role. From perspective of the industry science, the traditional Chinese medicine is the most able to form the industry chain and industry fundamentals. Chinese herbal medicine transaction is belonging to the business service industry i.e. the third industry, Chinese herbal medicine processing belongs to the second industry, the Chinese herbal medicine planting belong to primary industry. From this view, it is an industry closely related to three industry-forms, with wide industry area, and rich of industry connotation. But from the height of the China’s leading the future industrial development and situational analysis, the traditional Chinese medicine industry has exposed it’s obvious limitations. The industry of traditional Chinese medicine emphasizes a dialectical and a balance of Yin and Yang, and from perspective of the theory, it is based on the functional theory, on this basis, so the traditional Chinese medicine shall be called Chinese medical skill instead of Chinese medical science. Although the development of traditional Chinese medicine has a long history and has also played a big role, today the traditional Chinese medicine is regarded as the quintessence and to carry forward. But when the author was in the study, found that as a industry, specially as a future China’s competitive industry, the traditional Chinese medicine has its conditionality obviously. We are not going to explore how much contribution the traditional Chinese medicine has made to the society in theory, but from the industry aspect analysis, it has exposed the deficiency of the traditional Chinese medicine. For example, for a patient with liver disease, you ask ten western medicine doctors they are the same treatment. Once cirrhosis of the liver, the spleen must be resection, why do you say that? Because of cirrhosis of the liver, in the spleen portal pressure increased, after that the pressure reaction is in the liver, the liver further deterioration, so all the treatment of western medicine doctors adopt the excision of spleen to reduce oppression on the liver from the spleen portal pressure. But if you ask the doctor of traditional Chinese medicine, 10 Chinese medical doctors will have 10 kinds of prescriptions for the same kind of disease, so it is difficult to achieve a unified standard. I was in the process of research, and found that the traditional Chinese medical doctors rely on experience very much, sometimes you can treat the disease well, but you cannot treat the other disease. And the biggest bottleneck of doctor of traditional Chinese medicine is that it's difficult to standardize and quantitative, without standardized industrialization, how can the industrialization be done?
After Author found the bottleneck in the industry of traditional Chinese medicine study, his mind had transferred to the cultural industry as the following mentioned.
When the author was in the study of cultural industry system，he studied the UK's theory of creativity industries and the copyright economy of the United States. At that time, he deeply studied the China's current cultural industry and comparably studied the project planned according to the concept of cultural industry. Through the comparison research and on-the-spot investigation, he found the limitation if taking the culture as a new form of industry. Generalized cultural industry includes the UK’s theory of creativity industry, the copyright economy in the United States as well as the EU's creativity cultural industry and so on. Let's start with the perspective of international popular cultural industry to analyze, at the time the author first studied the creativity industry of the British and American copyright economy. Britain's creativity industry development was in a period before and after 1998, Tony Blair came to power, at that time, Tony Blair, in order to get votes, promoted a kind of new economic policy, in fact the new economy was taking the cultural industry as the main core industry. At that time, the new economy that the British introduced mainly includes: advertising, art, architecture, antiques market, technology, design, fashion design and fashion, movies, videos, leisure, software, music, performances, art publishing and television & broadcasting etc. The British government took these as the main economic growth mode for promoting the economy development. There is no denying the fact that within the new economic development the cultural industry occupying the UK’s national economic growth rate of around 5%. Later the father of the British creativity Hawkins wrote a book called 《Creativity Economy》, and for the first time to make culture industry theoretical. Other countries such as the United States, the European Union basically used movies, animation design, music, video and so on to build the core content of the cultural industry.
The author found, in his studying of the abroad cultural industry, the main features of the cultural industry abroad mainly highlights the human’s creativity, in other words, the main body of the industry is the people, but also because there was no distinguishing the relationship between people and nature clearly, more exactly to say that there was no distinguishing between the people's creativity and the workability of natural resources, and no distinguishing the relations between the in modern age and the civilization form created by the old ancestors, so the produced cultural industry was actually the supporting industries of modern service industry and the industries related to the modern tourism, on the whole, that was not beyond the scope of modern service industry and modern tourism industry, did not stand in the height of the industrial growth and industrial development to think and solve the bottleneck problem in the industry development. In simple terms, Britain's cultural industry was actually an accessory of modern tourism and modern service industry, and it is to build a product and the commercial service system, rather than to build the new type industry and new type development mode from the industry theory altitude of an industry. Its contribution to human and its services to human are also limited.
The copyright economy in the United States economy is the same, but the US attached more elements of design and technology, at the same time, protected by the law and business models. In fact, the business model promoted in the US depended on the legal protection to get the promotion of intellectual property rights (IPR), using the expansion of IPR for increasing new profits. To see this kind of development model at a higher level and field of vision, it was still not jump out of the old framework of development form.
The cultural industry in China is paying more attention to the civilization and cultural achievements of legacy of human society. In a nutshell, without the Great Wall, there is no Great Wall tourist zone, no Qin Shihuang Terracotta Warriors, no "Qin Army" of landscape, etc. Chinese popular culture industry at present, the vast majority is the consumer products that are from the civilization and cultural achievements of legacy of China’s ancient and modern time human, through market resources configuration to meet the market demands. These products we can usually see, such as: film, television, cultural theme plaza, live performances, imitated ancient buildings, film and television base, the theme park and so on. In the study he found that almost all of the cultural industries are not to earn money. Why a new industry that Chinese government wants to pull of China's economic growth is on the verge of bankruptcy, what is reason for this? Next I studied the human culturology and culturology theory itself combining of the Chinese cultural environment. In a broad sense, the concept of culture refers to the floorboard of the material wealth and spiritual wealth of human creation. It is a comprehensive concept and wide enough, nothing is excluding, and everything is inside. At present, the world has more than 300 kinds of definitions of culture concept explanation. The author thinks: the concept of culture mainly refers to a character of the different nationalities, different countries, different regions, different enterprises and social organizations. What the character is, it is the essence of its special attribution and special nature. Things are always with their properties and claiming themselves to be the same things, and with their different attributes to differ from other things. Why Shanghai man and Beijing man are different, it is decided by his attribution. I give you an example, after the World War II, when in dealing with the issues of west-Germany and Japan, the United States adopted completely different methods on dealing with the two countries. In dealing with the west-Germany, the US was to cancel the regime and supporting the puppet to establish the normal order of the state after the war. The U.S. government also want to apply this approach to Japan at that time, but the American human cultural historian, Lu Benedict called on the United States Congress that the treatment of post-war Japan's problems couldn’t be used on the same processing of west Germany, the prompt caused congress attaches great importance to, then handed it to the Benedict.本尼迪After the study of tens of thousands of Japanese nationals, Benedict wrote a research report, the name of the report is called 《the Chrysanthemum and the Sword》, this book reflects the Japanese Daiwa’s two characteristics, i.e. the chrysanthemum spirit and the spirit of Bushido. Chrysanthemum root can survive, all planting people know, especially for chrysanthemum fans. Chrysanthemum root can survive, this actually reflects the Daiwa ethnic’s very hardy properties; another is the spirit of the knife, the knife represents a sharp and sharp, a symbol of brave, also illustrates the national spirit of Bushido. Benedict said in the report: Japan is a national with very strong humiliation, if put the Japanese emperor Hirohito to death, then the national collective suicide, it is recommended that the U.S. congress should keep the Japanese emperor Hirohito. The US Congress listened to the advice of Benedict, keeping the emperor Hirohito, to set up the Subic Bay in Japan, that was a military base after Taiwan, Singapore, and this is properly solved the problem of Japan's post-war.
So why did the US use different ways to deal with Japan and west-Germany? In fact, it respected the cultural attributes. Conversely, since culture is refers to the traits of the different countries, different nationalities, different regions, so culture is also belong to the superstructure, belongs to the ideology. Different nations are in a different world view to explain the reality, and the same reality will also be different conclusions.
Because the culture is the essence of ideology and the superstructure, so as the cultural industries in stimulating consumers and pulling capital has an obvious bottleneck. When the author investigated the cultural industrial parks that were very popular in China, and he discovered two obvious problems: The first problem, 99% of the cultural industrial parks that have been built were losses; The second problem, the cultural industrial parks built in many places have strong ethnic characteristics. Such as taking some symbols to build with a national hero, nation building, national habits, regional habits. He went to some counties in different provinces, the county has a very famous historical figure, so the city municipal government wanted to build a cultural square with the historical celebrity as a prototype, a total investment of ￥1.5 billion RMB. A cultural square is based on the historical figure biography as the main line from the landscape, plus some matching tourist service facilities. So what's the purpose of the local government to build the culture square? Through communications, the author knew the local government mainly wanted through the establishment of regional character of Chinese history as the core to build a scenic area with wisdom as the axis, and let people go to visit and worship. They wanted some young people who have strong desire to enter the higher schools, or to have knowledge or to study to come here for visiting, they thought on the one hand, self-help for motivation, on the other hand, the heart can get comfort. But the figure of Chinese history is a significant character of regional symbols, some province people might like him, but not on behalf of the other provincial people like him, Also do not represent the Asian people like, more do not represent the non Asian people like. Because the ideology and superstructure are too dignified, although the building was built up, but such a culture square with a regional symbol overweight, eventually became only a cultural square, not became into a industrialization business platform, and built up nearby tourist facilities utilization rate was not particularly high, the entire square became a part of the municipal construction, there is no substantial meaning to be a real form of an industry.
In another case, the north China, a city’s municipal government built a statue of a national hero with 10 m+ high, as high as several stories, looked very spectacular, the local government wanted to build a museum of cold weapon in the abdomen, for showing China's past dynasties’ cold weapon. The author thought, if the idea was to implement, in fact also announced the bankruptcy of this project, because the historical figure was truly a national hero, but it was also the historical national hero. If took this hero as a personal large statue construction, from the perspective of education, significance was not big, that is to say there was no need to build such a huge statue, and from the perspective of the industry, its limitations were very outstanding, besides the statue, there was a cold weapon museum in the abdomen, it would cause adverse reaction in the world. Nearly forty years since China's reform and opening up, China's economy has been developed rapidly, along with China's comprehensive national strength enhanced, there is an anti-china forces in the world by advocating "China threat" to undermine a good international environment for China's construction and development. They are abetting the rest of the developing countries and China's neighboring countries to guard against China. If the statue of the hero and his stomach cold weapon museum were built-up, it definitely will leave some word, construction of tourist landscape would be hard to get good effect. This case once again proved that culture belongs to the characters of different ethnic groups, different classes, and different regions, because it has strong superstructure symbols, with a strong ideology, so it is difficult to be as a industry accepted by the whole human society, there is a big bottleneck to form and develop it as a industry.
Now, a very popular word in the main land of China: The nation’s is the World’s. As a national willing, this sentence is correct, but as an industry form to know this sentence is obviously insufficient. For example, the Yasukuni Shrine is national, but you could say it is the World’s? At least, the Chinese people don't agree with, you visit the Yasukuni Shrine, and the Chinese government will go to protest. Similarly Yue Fei is the national, but you can't say he is the World’s. In this sense, we can see that culture as an industry also has its limitations.
After we analyzed the traditional Chinese medicine industry and cultural industry, the obtained conclusion is that to take the two major industries as the power supply industry for China's economic development is limited. Based on the in-depth analysis of the world industry towards in the future and the Chinese economy new growth model, the author put forward “The Theory of Art Creativity Industry”, that is a new concept of human development and development mode.
Part 2: The Core of the Theory of Art Creativity Industry
1. The Definition of the Theory of Art Creativity Industry
The theory of art creative industry is a newest economic development model so far in the human society, its core idea is to use human wisdom to have a creatively digging of the traditional art forms and contents, to form the new resources that have a fundamental purpose to meet the human’s spirit demand, and to drive the capital and technology to have a rational allocation under the new resources, and to change the pattern of economic growth, and to promote economic development, and solve the labor employment.
The concept of art creativity industry is an industry chain, it is not limited to a single industry area, it can infiltrate into all walks of life of the national economy, and influence every main link of production and operation. Its products not only provide services for the consumers, but also provide more services for producers (investors). Using human wisdom to create the new resources with the purposes to satisfy the demands of the human spirit, and combine with the economic development is a prospective development model put forward by the Chinese economist, it can create the products and services with higher value-added, and reduce the restrictions brought about by the cost increase of land, resources, and labor, and provide new impetus to sustained economic development. Art creativity industry emphasizes human’s participation and service, and the same input can create more economic benefits and employment opportunities. Due to various reasons, there has not been a real art creativity industry city in China and the world yet, and failed to play the great contribution and influence brought by the art creativity industry.
The theory of art creativity industry is a new form of developing civilization in the world that is higher than modern service industry and modern tourism industry. It is another industry development pattern after the agricultural civilization, industrial civilization, information civilization, biological civilization, renewable energy civilization. Art creativity industry theory creatively established the most advanced theory and concept of development for the human society, with breakthrough to create the ways and patterns of the human society sustainable development. Art creativity industry theory is not only suitable for artistic creativity originality, also applies to all aspects of our national economy, and also applies to the facets of enterprise management. In this sense, it has natural essence distinction from the cultural industries that are now very popular and the creative industries of the western countries. The creativity industry in the western countries is confined by the knowledge, technology, art area and the product level of human’s spirit consuming, but the theory of art creativity industry is nothing excluding, and conclude everything, big to the design of the country, economic development, international relations, social development and a series of indicators; Small to enterprise management, project organization and implementation, enterprise team and culture construction, enterprise public relations and so on, all can use the theory of art creativity to make it have a huge effect. In this sense the art creativity industry theory is a method of thinking of mankind, it will lead every level of the world toward a new form of development, and this new form is referred to as a new kind of industry configuration of human survival and development under the condition of the world population is growing day by day, and the resource is dried up.
2. The Definition of Art
The art mentioned in the art creativity industry theory is not the art of our understanding in general, the general meaning of art is mainly refers to the people’s a certain aesthetic concept of reflection and materialization, aesthetic taste and aesthetic ideal. Despite the general meaning of art and the art in our theory with its overlapping, but the general art is not in our theory area.
The art in the theory of art creativity industry is created by human wisdom and skills, and is the general of physical form and spirit form that is to satisfy the purpose of human’s spirit demands, i.e. all the aspects that now we can see, hear, touch to our five senses, as long as that can meet the demand of the human spirit can be called art. Such as the buildings and public facilities with physical form, if they can meet the demand of the human spirit, it is an architectural art; if not, it is only a building or a construction. Another example is a music song as long as it can meet the people’s spiritual needs, it can be called music art, if not, only call it music. Similarly catering, transport, as long as meeting the demand of the human spirit, can be called art category. The concept of art mentioned in theory of art creativity industry, therefore, to compare with the art of the general has a broader denotation and richer connotation. The involved field of the theory of art creativity industry is very wide, it promotes the human’s pursuit of the spirit to the higher level than that of the human aesthetic requirements, to make all materialization form be given vitality and vigor and soul again.
With the accumulation and development of physical form, the person's spiritual demand will gradually increase, that is to say, art to meet the spiritual needs of people is a variable, rather than a constant, it is keep changing with the progress of the society, and people’s constantly pursuit. The theory of art creativity industry is a kind of fashion concept, and this concept refers to the pursuit and dissemination. Such as an article, not only oneself using but also will be spread to more people for experience and share. Pursuit and spread is human's eternal spirit theme, the element constitutes the art connotation of the theory of art creativity. Anyhow it is abstract to modern popular variety of art forms and categories, and they are associated and with difference.
3. The Understanding of Creativity Resources
The theory of art creativity industry stresses to use human wisdom to create resources, and this theory has shown its strong vitality since the date of birth, but also shows that the theory of art creativity industry is a positive industry form and development model of the human society development.
From the perspective of industrial economics, to define the form of human civilization is mainly from the transformation of the productivity, people who have a common sense of history know that what is called the Stone Age, the Bronze Age, the Iron Age, and the production tool of each phase of is as the civilization form of human progress. The general civilization form is human national habits, spirit, character and language. The actual performance in the form of civilization is the social ethics, laws and regulations and a series of standards of living. Here, why do we say the theory of art creativity industry is a newest form of civilization? First, it solves the human’s existing value as the core part of the productive forces; Second, It can create resources through the human intelligence. What the resource we originally thought is, it is a natural resources such as time, money, material, nature and so on, but the resource in the theory of art creativity industry is created by human intelligence, at the same time, the fundamental purpose of this resource is to meet the demand of the human spirit, it is defined the boundaries of traditional resource and creativity resource. Along with the progress and development of human society, people have more and more higher requirement to the spiritual products and services, the demand is growing, but the existing spirit products and services (superstructure including religious, social ideology including common values and art) of the human society are far away to satisfy the requirement of human social progress. Using wisdom to creatively dig up the traditional art forms and content, on the one hand, to stipulate the attributes of the new resources, and to define the difference between the new resource and traditional resources; On the other hand, to explain the creation, the usage and the development of a new resource, it will promote the human demand for sprit products and services more rich, and improve human living standards, promote social progress. Readers, therefore, are not hard to understand why this new kind of development model is called the "theory of art creativity industry". The resource in the theory of art creativity industry is a kind of created industry resources, and is not what we now call the natural resources, nor the time, money and material resources, that we usually talk etc.
How to measure creative resources, there are four criteria: can or cannot push the sustainable development of economy; can or cannot solve the corresponding level of employment; can or cannot pull the consumers; can or cannot pull the producer (investors). Actually the 4 points constitute the standard for measuring and testing the resource created by the wisdom. All human creative activities ultimately are reflected in material and spiritual two aspects, in terms of industry finally embodied in the forms of products and services. A general sense of products and services are for the purposes to satisfy people's material and spiritual needs, but this kind of products and services are the results of the process of industry, instead of the premises in the process of production, it is clearly identified that in general, products and services are the ultimate goal in the process of production. Art creativity industry theory put forward the creative resources that will eventually be reflected in the fields of products and services, but comparing with the products and services in a general sense, there are big differences, the main difference is that it is not the result of the production process, but the premise of the production process. That is to say, the main services of the products created by the theory of art creativity industry is the products and services appearing with a kind of new form of resource, so this kind of products and services can guarantee the sustainable development of national economy and can also solve the corresponding level of employment, at the same time can pull the consumers and can also pull the producers (investors). It just like all the natural resources play a promote role to push the development of economic society progress.
Part 3: The Analysis of the Value of the Theory of Art Creativity Industry
The theory of art creativity industry is not a metaphysical thinking game, nor the business model driven by the business profit, it exists in the process of human social development, and is gradually known and found by the people with the progress of the society. Its theory fundament is based on and rooted in the human civilization, including philosophy, history, aesthetics, natural science, human culture, psychology, sociology, industry economics and the knowledge of the other disciplines, as well as including the essences of Western epistemology and the Oriental epistemology, it combines the thoughts of the western structure theory and eastern functional theory cleverly, to create a new view of development and a new pattern of development for the human society, it will play a great contribution to the development of human society.
1. The Theory of Art Creativity Industry Has a Great Impact on the Development of Human Society
The core idea of the art creativity industry theory is to use human wisdom to create new resources, and the resources will never dry up. The core of this theory is to use human intelligence to creatively dig up the traditional art forms and content, to form a new type of resources. We can seen from this definition, the theory of art creativity industry is first breakthrough people understanding of traditional resources, and expand the people’s understanding field of resources, in the field of knowledge. Because it is based on the premise of using human wisdom to create resources, and wisdom itself is uniquely human’s attribution, so it has created a new kind of industry forms that will never dry up. We now have known the forms of resources in the natural environment, including water, all kinds of mineral deposits, and land, etc., in fact they are gradually drying up and shrinking with the purpose strengthened by human life. But the concept of new resources put forward from the theory of art creativity industry is the creative resources by human intelligence, so this kind of resources form will never be dried up. After completing the knowledge accumulation process, the resources that human wisdom creates would be easier to be developed and applied by people, with the accumulation of knowledge and the applications and practices of the promotion of the theory of art creativity industry, the specific industry forms that wisdom creates resources will also be continuously enriched and developed.
On the basis of the existing resources, the theory of art creativity industry can make it more reasonable allocation and use, and reduce the waste of existing resources. It can be described that under the condition of the same resource, the theory of art creativity industry can create more social value, and provide more employment opportunities. That is to say, the creative resources that the theory of art creativity industry put forward is a kind of eternal resources, it will combine with the traditional resources together to play a profound role and significance. Under the form of traditional resources, if combine with the view of the theory of art creativity industry, that will make its social value and use value higher, so as to boost capital, technology and employment.
The thought of creative resources makes the human’s re-recognition of the resource ascend to a higher level, at the same time, provides a broader space for the use of resources, and changes the human’s understanding of existing resources, and promotes a kind of innovation in the field of human knowledge of resources. We often hear the reports of resource-exhausted city, where the water drying up, the oil resources drying up, coal resources drying up, and so on about the depletion of natural resources. These reports just like a heavy hammer constantly to ring up the wake-up call for human’s survival and development, the sustainable development is also the slogan under the traditional resource view. But the resource view of the theory of art creativity industry thinks that as long as there is the human being, and the resources will be endless. Give the reader a simple example, a certain time before, the author went to a city for investigation, and this city used to be an old coal city, due to excessive coal mining, so the coal resources have already dried up, and formed a number of big hole and ponds. Its location is located in the heart of the city, transportation is very convenient. To understand this kind of phenomenon with the traditional view of the resource, it will naturally think that coal is mined, here actually equals a ruins, how to take advantage of the ruins. So the city government put this into a park for people’s recreation and activities, to fully exploit the ruins, can be called turning waste as the treasure. If using the resource view of the theory of art creativity industry to see the phenomenon, its conclusions are very different. The resource view of the theory of art creativity industry believes that resources can be created by human intelligence, so pay more attention to the existing or not existing, rather than have or have not. If we use “have or have not”, we only can see the nature resource is from more to less, and from less to no, the coal has been mined out, no coal and becoming ruins. But if we use the “existing or not existing”, we will have the consideration that it is not important for the existing or not existing of the coal, the importance is how to create a new type of resource for the ruins. In addition, the problem is more prominent from the perspective of industry form to understand this phenomenon. Industry form very much pays attention to the composition of its internal elements, whether an industry is reasonable or not, the key is to see if it has a certain output value structure and labor structure, the output value structure here is mainly refers to the proportion relationship between the input of capital and technology and the output, if input is greater than the output, it can be thought of as public facilities or municipal construction, it is only a platform construction for longer-term service to industry; if output is greater than the input that the belongs to the market industry form to pull the consumers. Although from macroeconomics, the both will be called as the industries, but according to China's current development condition and development situation, the author still insists that the latter is more suitable for China’s national conditions’ requirement of the development of the industry in China. Due to the differences in understanding of the development view, the city built a park on the ruins, memory is too big, and increment is insufficient, it can only be as the city municipal construction for a supporting. If use the thoughts of the theory of art creativity industry to carry on the construction of the ruins, the result is very different.
The theory of art creativity industry using human wisdom to create resources combines with meeting the demand of the human spirit consumption is easier to make the human beings in the spirit consumption at the same time to reach a higher level of the same values. What the theory advocated is the common wisdom of human beings, rather than the wisdom of a nation, it is to raise all human wisdom from practice to build a new type of resources, so it excludes the national narrowness, also from the regional narrowness, makes all human wisdom form a community, thereby giving impetus to the progress of human civilization degree. A sense of its social value influence is much more than its economic value. From the current social development innovation point of view to understand the human consumption behavior, spiritual consumption will be the future of human's pursuit of, the innovation of spirit products and services are actually bone under the constantly enrich and perfect of the human spiritual needs. The theory of art creativity industry will take to meet the demand of the human spirit as the core of the creativity resources, using human wisdom to create products and services one after another, for the human enjoys, during people accept products and services in the process, their spiritual value also in ascension, so the theory of art creativity industry is creating the products and services across national and regional, at the same time in different countries and ethnic will create the products and services of different countries and accepted by the whole human, it also play a role in the fusion of social values and promotion.
The theory of art creativity industry has breakthrough of the past economic development pattern, and provides an unprecedented opportunity for the future development of backward areas. The traditional economic development theory suggests that the premise condition of a regional development is to see whether it has the portfolio of development elements or not. In this sense, the portfolio of elements of developed areas is far superior to the backward areas, if according to this view to understand the region development, then the backward areas and underdeveloped areas and poor areas are almost no space for development. And the development is a common theme of human society, everyone is equal in front of development, it is not to say only the developed areas can be developed, and there is no need for development in less developed areas. Macroeconomics and then put forward through the macroeconomic regulation and control i.e. through subsidies and transferring the payments and others to help solve the problem of development in less developed areas, these measures can only solve some regional disparities not thoroughly, and cannot fundamentally solve the problem of the development in underdeveloped regions, this makes the less developed areas with very small development space, and the concept of development also very backward. The theory of art creativity industry fundamentally solves the problem of the economic development in less developed areas, with human wisdom to create new resources that is not only applicable to developed areas, can also be applied to the energy dried up cities and the natural resource extremely scarce areas.
2. The Theory of Art Creativity Industry is a New Kind of Productivity, and Will Play a Fundamental Role in the Change of Production Relation.
Marxist political economics takes the production relations as the main research object, and thinks that the productivity decides the production relations, and the production relations have the reaction to the productivity. Although the western economics takes the supply and demand as the main research object, also admit that the productivity and production relations play the key role in pulling and hindering the supply and demand. Marx introduced the historical materialism into the economics for further explaining the relationship between productivity and production relations and the relationship between economic basis and superstructure. Productivity is mainly refers to the ability of the people’s acquiring the materials during the process of changing the nature, and conquering nature, it includes the laborers who are engaged in material production and the production materials that give the priority to the labor tools. This definition contains three elements, i.e. people, labor materials, and labor tools. Comrade Deng Xiaoping, at the beginning of the reform and opening up, put the science and technology as a complementary element of the productivity, and put forward the slogan of "science and technology is the first productive force". The production relations are mainly refers to the people’s status and mutual relations in the process of production, and it is also made up of three elements, i.e. the form of ownership system of the production materials, the people’s status and mutual relations in the process of production and the form of product distribution. The products and services mentioned in the theory of art creativity industry are as the new productivity that will actively promote the change of production relations.
The theory of art creativity industry stresses the human’s main role that have the main performance of human's wisdom and the skills and attitudes controlled by the wisdom, the theory of art creativity industry raises the labor value theory up to the altitude that labor creates the human spirit value, and combine the creativeness, usability and applicability of the human’s creative resources closely integrated, and establish the human’s status of equality and mutual respect for each other in the process of production, and also establish the human’s lofty status under the structure of the new ownership. Due to wisdom becomes the main elements of productivity, human is the main body of the productivity, and wisdom has become the main body of human’s creating resources, so from the requirement of productivity, the relations of production that is faced by the productivity will have changes, from the past, the jointly working and creating done by the collective or group changes into the working and creating done by the collective, or individual, so people’s relationship, status and identity in the process of production is also more equal, more respect.
The theory of art creativity industry attaches importance to the human’s independent creative ability, groups or individuals have the opportunities to engage in production and labor, reduce the reliance to the labor tools, and quickly promote the changes of the human’s production relations in the process of production. In the past, during people’s creating social value in the production process, mainly the production tools were playing a major role. The history of science development proves that the development of human society is all conducted surrounding the change of the production tools. Ancient times, slash-and burn cultivation, eat birds and animals raw; after Paleolithic period (got stones for production); Neolithic period (after chiseling and drilling and knobbing, get stones for production); the discovery of bronze, and the improvement of smelting technology, and the production tools got improved, because it can be cast into the all kinds of tools for life and production easily for people to use; to the Iron Age, the usage area was broader, that greatly pushed the development of the whole human society; marked by big machine production of industrial civilization, it replaced the slow producing process of the manual manufacturing workshop, greatly shorten the production cycle of industrial products, and create the conditions for human got into the business community and market economy age. It can be described in this way that the long process of human society development is the process of close associating between human and the production means in the labor process. The theory of art creativity industry puts forward that the development of human society is not entirely depended on production tools, but stressed that the wisdom of the people. That is to say, human do not need to cluster around one machine for production, also do not need around the production line for production, can be completely in a free state, give full play to man's imagination for creative production. This makes people change the dependencies of production resources, also affect the constant changes of people’s status and mutual relations in the process of production. Predictable due to the promotion of the new productive forces, that will make huge and unprecedented changes in the production relations. The future of what's going on in the process of production of new type of relationship is hard for us to realize now, but it is objective existence, majestic, and unstoppable.
The theory of art creativity industry is to use human wisdom to create the production materials for human’s sustainable development. Because of the attribution of wisdom creating resources, which makes the fundamental changes of the human’s input in the process of production, i.e. investing the production materials changes into investing human’s wisdom, which leads to the allocation form of production has changed too. Because it is to create resources, the production process and usage process of the resources makes us have natural difference in the investment ideas to compare with the past investment ideas in the production of products and services. People in the past production process is basically to put the upfront input for the production materials, i.e. land, minerals, machinery and equipment, factories, scientific and technological achievements, etc., with the most popular now speaking, this is called investment. If you are really curious, you can ask China entrepreneur now "what call investment?" They are almost the same and brilliantly tell you that "the investment is to buy land, and buy mineral deposits, and buy scientific and technological achievements and so on". But the core idea of the theory of art creativity industry is to use wisdom to create new resources, under the new type of resources, the people will change the past way of investment, i.e. change putting the investment into the production materials, land, machines, factories, technology into putting the investment into the human’s wisdom. Due to the input idea and concept have fundamental changed, so the distribution relationship has changed along with. The original distribution refers to the distribution of the income part after completing the whole process of investment, and at the end of products and services at the market trading, and now because the form of investment has been changed, so it can be distributed before, during and after the production of products and services. Giving an example to the reader, it will be clear at a glance, there are two real estate developers, A and B, both are in development and construction to the area of 2 km2, A develops and constructs with the mode of traditional real estate development and construction, the first input is to purchase land, then the civil construction development, after the building completion start the sale, and after the real estate sales to be distributed; But B is according to the principle of the theory of art creativity industry to invest the advance money into wisdom, and makes this project become a new
